Rocket Robbi is a digital marketing agency born with the firm intention of bringing a highly dynamic approach to the industry. It was a comprehensive and very fun project that ranged from conceptualization and naming to interface design. The main requirement was clear: create an irreverent, somewhat transgressive, and above all, very audacious brand.

The Naming: A Punk Tin Robot

After a rather elaborate ideation phase, we arrived at the name Rocket Robbi. The central concept is fascinating: Robbi is a kind of tin robot with a punk aesthetic that does digital marketing. Although at first glance it might give the impression of being a bit rough or grumpy, the reality is that it works like a small wind-up toy that moves incredibly fast to deliver results, always backed by a great team of humans behind the scenes.

Strategy: Breaking the Archetype

When analyzing the competition, I noticed a pattern: marketing agencies usually take refuge in the “Creator” or “Explorer” archetypes, always trying to appear pristine and at the forefront. With Rocket Robbi, we decided to go completely in the opposite direction.

I opted for the “Jester” and “Child” archetypes, which provided a much freer and more genuine approach. I drew heavy inspiration from how modern fintech platforms are communicating today: with open, colloquial, and direct language. I decided to leave unnecessary technicalities aside, understanding that the brand doesn’t just speak to marketing specialists, but to real business owners who know “a little bit of this and a little bit of that.”

The Design: Visual Audacity at Its Peak

These strategic decisions were faithfully grounded in the graphic department to ensure the identity was eye-catching and distinctive from the very first impact:

1. The Isotype: Consists of Robbi the robot’s face. To contrast with its irreverent attitude and facilitate replication across all applications, it is developed on a fairly strict geometric grid.

2. The Typography: I selected a font in Black weight (even thicker and more impactful than traditional Bold). This was a literal and metaphorical decision to reference the word “Bold”, meaning audacious.

3. The Color: I broke with the traditional corporate palette by using a vibrant reddish-pink (almost Mexican pink) exclusive to Robbi, and balanced it with a solid navy blue that provides the project with the necessary commercial sobriety.

4. Ornaments and Simplicity: The brand is sheltered by graphic elements based on simplicity, such as primitive figures (like the equilateral triangle, the circle, or a nine-pointed star) accompanied by giant outlined letters to create dynamic compositions.

Expansion to UI and the Brand’s Future

This has been one of the largest and most complete projects I have worked on, as the visual system did not stop at printed manuals but extended fully into the digital realm. I developed all the user interfaces (UI) for their website and determined how the brand applications should interact on the screen.

You can see their live site at rocketrobbi.com .

Social Media Applications

The Irreverent Robot Brand

Currently, Rocket Robbi remains a living case study in continuous development. The company is still growing and defining new practical applications for its ecosystem, so in the future I will be updating this entry to share the evolution of our favorite punk robot.