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The Four Movements of Water: Music and Video for CESPT

Unlike the usual case studies focused on branding and web development, this project allowed me to explore a completely different creative facet. I was commissioned by the State Commission of Public Services of Tijuana (CESPT), specifically for its Water Culture department, to carry out the creation of original music and the production of a video.

The main objective of this campaign was to artistically and emotionally represent the awareness agenda on water conservation in our region.

A Multidisciplinary Collaboration

To materialize this concept, I had the immense fortune to gather and work alongside exceptional talents from the region:

  • The Movement: The visual aspect came to life thanks to the effort and talent of a group of exceptional dancers from the cities of Tijuana and Tecate.
  • The Voice: To guide the narrative of the work, we had the majestic voice of Natalia Danae Shinohara, a talented contralto singer from Tijuana.
  • The Choreography: The visual pillar that united the music with the human body was designed by Professor Rafael Oseguera Loranca, a true pioneer of classical dance in Baja California, who brought his more than 30 years of experience to choreograph the entire piece.

The Composition: Four Movements

As a composer, this was one of the most interesting challenges I have ever faced. The music was not just an accompaniment, but the guiding thread of the story. I decided to structure the work into four movements:

  1. I. Abundance: The first movement recounts, in an abstract way, the origin of water and its arrival as a blessing to our land. To reflect this mysticism, I designed a texture palette heavily inspired by the ethnic music of the region’s native groups, such as the Cucapá, the Paipai, and the Kumiai.
  2. II. Waste: The second act represents waste. It is a musical reflection of how humanity has not made good use of water, taking it for granted.
  3. III. Pollution: The point of highest tension in the work. It captures the lack of awareness about the natural water cycle and the tragedy of permanently polluting it.
  4. IV. Reconnection: To close the piece, this movement offers us hope. It is a direct message that we still have time to change our actions, care for our resources, and share this knowledge with others.